In an age when the consumer has thousands of options available to them a mere click away, is the traditional website with pages and pages of text obsolete? Embedded video that is instantly eye catching, descriptive, informative and personal is a far more effective selling tool than a protracted written approach. With such a large percentage of consumers researching on the internet prior to making a purchase the title page of a website has to catch and hold their attention instantly or the possible sale will be lost as the costumer moves on to the next site.
Video engages the consumer through both visual and audio senses, a recent study by the University of Western Ontario has shown that if a person reads information on a website they will remember 10% of that information after 72 hours however if that information is provided for them through video that retention goes up to 68%. A huge and easily achievable increase that any company would be foolish not to make the most of.
It is also more direct and unavoidable; if a video is on the front page of a website then the viewers attention will be captured and they will be engaged far more than they would by straight text. Keeping videos short and simple with a clear message that accurately describes your product is one of the most cost effective and successful ways of increasing business growth and securing new customers. When looking at a new website, potential customers will typically only investigate further if their attention is grabbed by something that stands out from the countless other websites out there.
Web video is rapidly becoming the future of selling over the internet, in a day when attention spans are dropping and a world of information can be beamed into your pocket via a smart phone nearly anywhere on the planet, it is critical that you are selling your product in the most effective way possible. Your website needs to be smart phone friendly as this is a rapidly expanding sector with more and more people opting to use their phones to purchase items. If information is not readily available to them via your website on their phone then you could be losing customers. With so much growth in the sector having a video that can be viewed on a smart phone is essential to getting the most out of your website.
Having web videos will also aid in your businesses SEO rankings, where you feature on Google, being on the first page of a possible customers search will greatly increase the chances that they even look at your website and once there the is the possibility of a sale. The personal element involved with making a video for SME's is also vital in the increase of sales, it brings the exchange to a personal level immediately, using the old adage that people sell to people then initiating first contact with a new consumer, face to face before you've met them is an advantage you can have over your competitors.
With a video an individual feels that they have been communicated to on a more personal level, they are therefore more likely to champion your brand. Once this ball so to speak has started rolling then the viral effect can propel your product rapidly. The most successful websites are those which get free marketing form there users such as Facebook and twitter. Millions of links are sent every day referencing this websites promoting them at no cost to them. What could be better than free marketing? And while reaching the levels of Facebook and twitter may be a dream there is no reason why using the same methods and getting internet users to do the leg work for you can't happen. It's easier than you think.
YouTube is one of the fastest growing online communities with over 48 hours of video being uploaded every minute and while a large part of this is music there is a rapidly expanding sector of marketing videos. Don't let your competition get a head start on you when it's so easy to do.
Ways to Make Money Online on YouTube Your Finest Video Sales Letter Service Review Website Building - Get Videos To Promote Your Business Why Web Videos Are More Effective Business Blogging and Lead Generation
Get daily ideas and methods for making $1,000s per day ONLINE totally FREE.
ReplyDeleteSUBSCRIBE FOR FREE