Video SEO is the optimization of video content for maximum search engine traffic and exposure. Your video will appear in video search engines as well as in organic search engines and all the traffic will be pointed to your site.
The aim of the video SEO is to assist the search engines in understanding the video content. You have to tell the search engines what your video is about by adding metadata, due to the fact that the process of optimization is vital to exposure, indexing and good ranking.
SEO is not a hit and run strategy but rather a long term commitment, a never-ending process which need to be constantly checked an updated.
Video search engine optimization may be the next step for marketers and webmasters. For the time being, the growth of online video has been quite explosive. Site like YouTube has reached humongous size and is not a video files repository any more but a real search engine.
The odds to appear on Google first page are greater for a video than for a text based page. The math is simple: as an example, for the keyword "dog training" there are 43,100,000 pages in broad match, for "dog training YouTube" only 1,440,000 pages, a ratio of 1 to 30. On some less competitive keywords the ratio can be 1 to 10,000! Simply speaking, there is much less competition.
Another great advantage of video marketing is the fact that you can take advantage of the blended search strategy. People love to click on the contextual navigation links located at the top of Google screen. It gives a richer searching experience and can direct additional traffic to your website.
For the time being (march 2012), Google seems to favor video posting, if, for a specific keyword, some YouTube clips are available, at least one of them will be shown on first page. However there is no magic formula to get your clip on search engines first pages.
Some of the main concerns of Google are giving the user the best surfing and searching experience and to avoid spam at any price. Like any SEO strategy there are tips, techniques and best practices to follow.
If you are good and experimented SEO geek you are not getting any trouble with SEO videos, because the logic under the hood is quite similar. The reason is that search engine's crawler cannot see inside the video to tell what the content is. It only rely on metadata and on-page factors. SEO experts tend to focus all their optimization on traditional text based pages and neglect somehow video SEO. Here is your chance to fill the gap while Video Optimization is still in its infancy.
Good content and relevancy are the pillars of any optimized web pages, it applies to video too. Provide the user with useful, fresh compelling and informative content. Step-by-step procedures and how-to topics are very popular. Keep it short. As a rule of thumb, less than 5 minutes. The title is crucial, a catchy title is essential to grab the attention of the potential viewer. The title must be like a bait, an appetizer that contain a related key phrase which is relevant to your brand, product or service. Optimize keywords and include them in the title, the tags and the file name. Google will love it especially if it is posted on YouTube. Host your videos on YouTube and always embed them on relevant pages on your website. The number of viewers is a factor of the Google algorithm, so any view of the embedded video is recorded by Google. Then submit your clip to the major video sites like Metacafe, Dailymotion, Viddler, Vimeo to increase exposure and make the video viral. Write a keywords rich description that will give the viewer a maximum of information in a concise format. Put yourself in the body of your target audience and try to find the exact keywords the user would type to find your page. Provide a full transcript of the audio content to increase the accessibility for disabled people and help the search engine understand the content. For every video you produce, build a unique page with all the relevant keywords, tags, file names, title, in-depth description. Use descriptive anchor text for links, never use "click Here", but a user-friendly rather than search-engine-friendly keywords. Choose carefully the thumbnail to help user decide which clip is worthwhile to invest a few minutes of their time (fortunately, it will be yours because your thumbnail will be the most appealing). Create as many quality inbound links as possible to improve your ranking. The ideal link is from a popular site that refers your vid using as anchor text your target keywords. Bookmark your video pages on sites like Facebook, Google+, Digg, Delicious, StumbleUpon, Reddit. Add a social bookmarking button on your page.The future of Video SEO is when search engines will be able to actually read and interpret the video and audio content, a kind of video crawler that will be based on artificial intelligence. Video search engines like Blinkx use advanced analytical methods to try to understand the content, like speech-to-text technology, analysis of the images on-screen and extraction of the embedded information like subtitles and closed captioning. It will be possible then to hyperlink all the video content and jump directly to the scene where the keyword appears and are spoken.
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