One of the major reasons why people go online is to watch videos. As a result, video hosting and sharing sites are really popular today, with a lot of products and people gaining worldwide popularity from videos of them. This popularity and interest in online streamed videos makes them a very effective marketing tool as well. Something to consider for your online business is using an enterprise video platform to advertise and market your company.
For businesses however, you should use not just any online video hosting site. When it comes to businesses and marketing, high quality videos with fast streaming and reliability is a must, and most public hosting sites just cannot offer this. In order for your online website to have embedded videos that are fast and reliable, it is best to find a high quality enterprise video platform for your webpage.
But why should you choose an enterprise video platform over popular public video sites. There are many reasons why you should not just settle for the popular video sharing and streaming sites available on the net today. Sure they are free, but an enterprise video platform gives you a lot more functionality and advantages which will be very helpful in improving your business, making such a platform much worth the investment.
For starters, you usually get more bandwidth from business oriented platforms. This allows you to use high quality videos with a high-resolution and clear audio without having to worry about slow load times or degrading of your material. This feature should allow your video's viewers to easily enjoy and understand the content, which is crucial to the success of your ad or marketing campaign.
Most public video sharing websites use a flash-based player. While this is fast and reliable, it is not well supported by devices other than your computer. Enterprise video platforms however, give you access to a HTML 5 video player. This player is also fast and stable, and can support a range of video and audio formats. It's biggest advantage is that it is easily supported by many devices, even most smartphones and tablets. This potentially gives you a wider audience for whatever video you are trying to promote.
Another great feature of an enterprise video platform is that you can optimize it for use with your own company's or business' network. Using such a platform, along with a managed network will speed up the delivery of a video from the server to your network and to a consumer's computer or mobile device.
This means that an individual can see the video in a very short time without stuttering or unnecessary buffering. This is crucial, as when it comes to marketing and advertising, every second that a potential client spends watching your material can decide if he or she likes what you are offering or not.
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