More and more companies are beginning to realize the true value of investing in web video production. However, where many companies seem to fall short in these ventures is in placing the videos once they have produced them. While a wide variety of placement options exist which can well serve the purpose of spreading information about your business, such as the company's website, Facebook, and other video hosting and social media sites, perhaps the most important move a company can make is in posting their completed web videos to YouTube.
The primary problem here is the way that many view YouTube as nothing more than a site for sharing amusing amateur quality videos of babies and animals doing goofy things, and not as a serious business tool. However, they would be mistaken in this belief, as YouTube, being the second largest search engine on the web, plays host to millions of business videos and has quickly risen to making itself one of the most valuable resources companies can tap into when attempting to spread word about themselves. The real problem here seems to be a lack of understanding about the benefits offered by YouTube as a strategic placement and branding opportunity for companies when placing their web videos.
When setting out a video production strategy, perhaps the most obvious advantage that companies are now zealously striving for with YouTube placement is the ability for their videos to achieve viral status through ranking and sharing. Understandably this represents an immeasurably valuable opportunity for many companies, large and small alike, looking to extend the reach of their marketing strategies in order to tap millions upon millions of viewers in the hopes of extending the growth of their business exponentially. However, as advantageous as these possibilities might be, actually achieving these goals is not as simple as it may seem, but relies heavily on a good deal of luck in the process.
Perhaps what many fail to realize, and which is really the greatest advantage of companies placing their videos on YouTube, is the fact that Google now owns YouTube. As a result of Google's purchase of the video hosting site, Google now preferences YouTube videos in their search results. What this means for organizations seeking to reach the broadest possible audience with their videos is, that through the proper application of SEO keywords and placement on YouTube, their videos are now far more likely to appear on the front page of Google's search results.
It is the effective use of these carefully selected SEO keywords on and around a company's web videos that give them the highest chance of reaching the largest audience no matter where they are on the internet. These techniques however, coupled with the Google/YouTube pairing, increases that possibility of success dramatically. For these methods to be as successful as possible companies will need to place their chosen keywords in the title of their videos, in the video's Meta description, and in any surrounding material in order to achieve the best results. As effective as web video production tactics can be, if companies aren't posting their finished products to YouTube and making use of proper SEO techniques they are leaving a gaping hole in their marketing strategy.
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